Cohesive Branding is the Goal: A Case Study
This client came to me with a goal of matching her professionalism with her visual identity. This is an overview of our collaboration.
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Aug 235 min read
Bringing a Brand to Life: A Case Study
This client was starting from the ground up when it came to his marketing and branding, and I'm excited to share our collaboration.
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Jul 265 min read
Booklets & Brochures: What’s the Difference?
Getting your business in front of the right people is crucial. If you're considering a brochure or booklet, check this out first.
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May 143 min read
3 Reasons Why You Should be Templatizing Your Business
As a business owner, your greatest asset is time. One of my favorite time-saving hacks is the use of templates, and here's why...
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Mar 158 min read
What Are the Best Ways to Market Your Small Business on a Budget?: Nine Key Tasks to Get You Started
Small business owners are always going to look for opportunities to maximize their marketing dollars. Here are 9 ways to get started.
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Jan 33 min read
Why Color is the Least Important Part of a Logo Design
Working with a new client, I have a template that I use to show them their logo designs. On the third slide, it says in bolded,...
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Dec 8, 20231 min read
Do you need a site rebuild, or just a refresh?
A business's website is the primary place where someone can find everything they need to know, and sometimes, it needs a refresh...
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Nov 7, 20232 min read
Why is "Good Enough" Not Good Enough?
When I started my business, I knew that I wanted to help small business owners and entrepreneurs - people like me who were doing...
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Nov 6, 20232 min read
Brand Guide vs. Brand Overview: What's the Difference?
I recently completed a proposal for a potential new client who is looking for a brand identity, and in it, I noted that she didn't need a...
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