Just because you can serve everyone, doesn't mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.

Your clients and prospects interact with your brand - but are all of your touchpoints working for you?

Social media marketing is easy to do, and in most cases, free! Here are some tips to help you stand out in a sea of competition!

Just having a website up and running is not good enough. Make sure it's working for you and that it's bringing business your way.

If you're struggling trying to decide if a logo is something you need for your small business, read this...

This client came to me with a goal of matching her professionalism with her visual identity. This is an overview of our collaboration.

This client was starting from the ground up when it came to his marketing and branding, and I'm excited to share our collaboration.

Getting your business in front of the right people is crucial. If you're considering a brochure or booklet, check this out first.

As a business owner, your greatest asset is time. One of my favorite time-saving hacks is the use of templates, and here's why...

Small business owners are always going to look for opportunities to maximize their marketing dollars. Here are 9 ways to get started.

Working with a new client, I have a template that I use to show them their logo designs. On the third slide, it says in bolded,...

A business's website is the primary place where someone can find everything they need to know, and sometimes, it needs a refresh...

When I started my business, I knew that I wanted to help small business owners and entrepreneurs - people like me who were doing...

I recently completed a proposal for a potential new client who is looking for a brand identity, and in it, I noted that she didn't need a...