If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.

Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that's predictable and scalable. Keep reading to learn more about how to employ it.

When you start a business, one of your first tasks is figuring out what to call it. That process can be tricky, but this blog will help make it easier.

Just because you can serve everyone, doesn't mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.

Social media marketing is easy to do, and in most cases, free! Here are some tips to help you stand out in a sea of competition!

The right feedback is the difference between something you're proud of and excited to show off and something that is just "good enough."

Just having a website up and running is not good enough. Make sure it's working for you and that it's bringing business your way.

Canva is a tool being used more and more each day. If you've mastered it, are you a graphic designer?

If you're struggling trying to decide if a logo is something you need for your small business, read this...

This client came to me with a goal of matching her professionalism with her visual identity. This is an overview of our collaboration.

Small business owners are always going to look for opportunities to maximize their marketing dollars. Here are 9 ways to get started.