When you start a business, one of your first tasks is figuring out what to call it. That process can be tricky, but this blog will help make it easier.

Just because you can serve everyone, doesn't mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.

Social media marketing is easy to do, and in most cases, free! Here are some tips to help you stand out in a sea of competition!