If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.

Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that's predictable and scalable. Keep reading to learn more about how to employ it.

Whether you’re pitching to investors, presenting to clients, or training your team, a powerful slide presentation can be the difference between gaining traction or being overlooked. This blog gives you some essential pro-tips to make sure your next presentation shines.

Just because you can serve everyone, doesn't mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.

Your clients and prospects interact with your brand - but are all of your touchpoints working for you?