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Why is "Good Enough" Not Good Enough?

When I started my business, I knew that I wanted to help small business owners and entrepreneurs - people like me who were doing something because they had a passion for it, the ones who were hustling to make it work, who would work early mornings and late nights,

take jobs they weren't excited about, or struggle a little bit elsewhere to bring their idea to fruition.

These are the type of people who figure that while they're trying to make it, "good enough" will get them by.

But the reality is, your clients and customers typically know when you've settled - even if they only know it subconsciously. Your brand will feel like it's just not quite polished, or that it's not a professional thing. Oftentimes, you'll hear, "how's your little side gig going?" instead of "how's your business doing"? Some people may even have a hard time trusting that you're as good as you say you are because your identity doesn't feel as professional as they'd expect.

And that, right there, is why "good enough" is not good enough.

How does this happen?

Something that I've learned in my time in the industry is that people hire people, and referrals often happen because someone said, "you should hire my [profession] Joe, he's fantastic," and not "you should hire [company name], they're great." Person-to-person referrals are the utmost symbol of trust and respect, but how many businesses market themselves online by the owner's name?

What most business owners don't realize is that there is a vetting process that happens before the person asking for the referral actually gets in touch. This is the time when they're checking you out online, looking at what they can find on social media, and clicking around for reviews. If there is something that doesn't sit right with them during that process, you just lost a potential client - regardless of how good you are. And what they're looking at isn't about "Joe So-and-so", it's your company's name and identity - because that's how you're marketing yourself online.

Here's the ultimate reality: If you're settling for good enough, how much business is it losing you?

Want to figure out how to break out of the good enough cycle? Schedule a FREE Idea to Execution Consult below!


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