If you've ever seen ad with someone saying you can earn six figures in your sleep with digital marketing and wondered what that meant... this post is for you! Learn why digital marketing isn't just a trend, and how strategy makes all the difference.

If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.

Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that's predictable and scalable. Keep reading to learn more about how to employ it.