Just because you can serve everyone, doesn't mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.

Your clients and prospects interact with your brand - but are all of your touchpoints working for you?

Social media marketing is easy to do, and in most cases, free! Here are some tips to help you stand out in a sea of competition!

The right feedback is the difference between something you're proud of and excited to show off and something that is just "good enough."

Just having a website up and running is not good enough. Make sure it's working for you and that it's bringing business your way.