Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that's predictable and scalable. Keep reading to learn more about how to employ it.

Your clients and prospects interact with your brand - but are all of your touchpoints working for you?

Do you need someone to do what you say, or someone to bring ideas to the table? Let's explore the differences.

Getting your business in front of the right people is crucial. If you're considering a brochure or booklet, check this out first.

When it comes to printing, the needs vary for every business, and the available options are practically endless. So where do you start?

As a business owner, have you ever felt like hiring a graphic designer is like trying to crack a code? Find out why this is a red flag...

As a business owner, your greatest asset is time. One of my favorite time-saving hacks is the use of templates, and here's why...

Small business owners are always going to look for opportunities to maximize their marketing dollars. Here are 9 ways to get started.

I recently completed a proposal for a potential new client who is looking for a brand identity, and in it, I noted that she didn't need a...