Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that's predictable and scalable. Keep reading to learn more about how to employ it.

Canva is a tool being used more and more each day. If you've mastered it, are you a graphic designer?

This client came to me with a goal of matching her professionalism with her visual identity. This is an overview of our collaboration.

Do you need someone to do what you say, or someone to bring ideas to the table? Let's explore the differences.

Getting your business in front of the right people is crucial. If you're considering a brochure or booklet, check this out first.

When it comes to printing, the needs vary for every business, and the available options are practically endless. So where do you start?

Small business owners are always going to look for opportunities to maximize their marketing dollars. Here are 9 ways to get started.

Being a graphic designer and marketing strategist can be a very fluid and currently, trendy job description. But like... what does it mean?!

Working with a new client, I have a template that I use to show them their logo designs. On the third slide, it says in bolded,...

A business's website is the primary place where someone can find everything they need to know, and sometimes, it needs a refresh...

If you caught the blog post that Jemoy Creative was going to be featured in a podcast... it's here! Check it out!

I recently completed a proposal for a potential new client who is looking for a brand identity, and in it, I noted that she didn't need a...