Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that's predictable and scalable. Keep reading to learn more about how to employ it.

Your clients and prospects interact with your brand - but are all of your touchpoints working for you?

Social media marketing is easy to do, and in most cases, free! Here are some tips to help you stand out in a sea of competition!

The right feedback is the difference between something you're proud of and excited to show off and something that is just "good enough."

Just having a website up and running is not good enough. Make sure it's working for you and that it's bringing business your way.

My client knew she was ready to level up and grow her business, but not where to start. See how we solved that problem in this case study.

Canva is a tool being used more and more each day. If you've mastered it, are you a graphic designer?

If you're struggling trying to decide if a logo is something you need for your small business, read this...

Colors help you stand out, brand your product & make you memorable. Dive into some details about color & how it connects to your business!

This client came to me with a goal of matching her professionalism with her visual identity. This is an overview of our collaboration.

Getting your business in front of the right people is crucial. If you're considering a brochure or booklet, check this out first.

As a business owner, your greatest asset is time. One of my favorite time-saving hacks is the use of templates, and here's why...

Small business owners are always going to look for opportunities to maximize their marketing dollars. Here are 9 ways to get started.

Being a graphic designer and marketing strategist can be a very fluid and currently, trendy job description. But like... what does it mean?!